The Vigo County School Corp. is hiring a communication specialist whose job it will be to inform employees and the public about school district events, activities and news.
That person also will maintain the district website and social media platforms, serve as district spokesperson when necessary and assist with a marketing plan.
During community conversations last fall, the district asked how it could improve communication with the community, and those attending often suggested having someone in charge of communications and marketing, said Superintendent Rob Haworth.
A communication committee, formed as part of the district strategic planning process, also identified the need, and the group approved the job description posted on the district website.
The district began accepting applications last Monday, and the deadline is this upcoming Monday.
“We have several applications and will start screening them after spring break,” Haworth said.
The intent is to have the person identified before summer break.
“We want the right person, someone who works well with the district and community,” he said. It’s a new position for the school district, although Haworth has worked with communication staff in other districts.
The first round of screening will be done by community members and the second round by school staff, he said.
The individual selected may at times serve as a spokesperson for the district, but Haworth said “on more significant issues, I will still be the spokesperson.”
The person hired will be asked to develop a strong social media presence, improve the district website and help train administrators and other staff on various communication issues.
A big part of the communication specialist’s job will be day-to-day communication for the district, which has more than 14,000 students and their families as well as 2,000 employees. That person will help keep families and the public informed about the district’s many activities as well as school cancellations, delays and school safety matters.
The communication specialist also will develop positive stories that can be shared with news media.
“When you think about how large we are, we should be providing positive stories on a daily basis,” Haworth said.
The communication specialist will be an administrative position that reports to Haworth, and experience will be a factor when determining the salary, he said.
Sue Loughlin can be reached at 812-231-4235 or at firstname.lastname@example.org Follow Sue on Twitter @TribStarSue.