Petal It Forward

Today, Maggie & Moe’s Poplar Flowers & Decor is joining dozens of floral industry businesses nationwide to surprise unsuspecting passersby in Terre Haute with two free flower bouquets each — one to keep and one to give to a friend, family member, colleague, or even a stranger. The random-acts-of-kindness effort — called Petal It Forward and organized by the Society of American Florists, of which Maggie & Moe’s is a member — is designed to help people start their day with more smiles and less stress. The effort illustrates research from the University of North Florida that shows living with flowers reduces stress.

“Petal It Forward is the floral industry’s way of giving back,” said Jenny Scala, SAF’s director of marketing and communications, citing the effort was purposefully planned for a Wednesday to help the mid-week slump. Molly Barrett of Maggie & Moe’s wanted to be a part of the mood-boosting effort, and make a difference in the community. “We’ve all felt a little stressed now and again. The opportunity to lessen that and to make people stop and smile, is why the shop chose to participate in the 2019 Petal It Forward Campaign. We will have 5 crews covering the city of Terre Haute between 11-1 spreading good cheer,” said Barrett. “Through the positive effects of flowers, we hope to -make someone’s day brighter, and provide a much-needed moment of calm amidst the hectic pace of life,” she added.

The research findings on flowers and stress relief, and the need for mood-boosting gestures, seem timely: A survey by Wakefield Research in July showed that 68 percent of Americans experience stress weekly, and 32 percent report feeling stressed daily. Women are even more affected, with 25 percent reporting feeling stress multiple times a day.

Barrett says the original idea behind Petal It Forward’s ‘keep one, share one’ concept, which started in 2015, came after looking at statistics that showed while 80 percent of people reported receiving flowers makes them happy, even more (88 percent) said that giving flowers makes them happy. “We want to give people the chance to experience both,” said Barrett. “Giving just makes people happy – both the those giving and those receiving. Flowers are a simple and easy way to make someone’s day”.

In addition to the research on stress, previous behavioral studies conducted by Rutgers and Harvard scientifically demonstrate the positive impact flowers have on emotional well-being. For information on the effects of flowers on stress research, visit aboutflowers.com/stressless. For research on all of the health benefits of flowers, visit aboutflowers.com/research.

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