The title on her business card might be changing, but Courtney Zellars’ new function at the Tribune-Star is in familiar territory.

“I’m really excited about it,” the freshly minted director of marketing said inside her office Tuesday afternoon.

Zellars currently serves as the Tribune-Star’s circulation director. She will fill the void left by former director of marketing Jennifer Seddlemeyer, who accepted a position within the development office of Rose-Hulman Institute of Technology earlier this year.

Tribune-Star publisher B.J. Riley described Zellars as a “great fit” for the position, one he’s spent several months considering and redeveloping with the goal of “telling our story” to the community. “She’s taken leadership positions in that already,” he said. “She’s a wonderful employee and a great community asset. She really cares a lot about this town.”

A Vincennes Lincoln High School alumna, Zellars graduated from Vincennes University in 1998 before completing a bachelor’s degree in journalism and public relations at Ball State University in 2002.

That May, she began work at the Tribune-Star as the Newspapers in Education coordinator, rising to the position of assistant director of circulation and eventually its director. The Tribune-Star currently services a nine-county market in Illinois and Indiana, touching a total of 17 counties throughout the Wabash Valley.

“It’s fun to meet members of the community and promote the paper,” Zellars said. “I think we have a great vehicle for getting the news out.”

In her new role, Zellars will work with both circulation and advertising departments to promote the Tribune-Star to the community. In addition to sponsoring and partnering with local businesses and non-profits such as Indiana State University’s athletics program, Zellars said she hopes to raise awareness about the newspaper, its operations and its staff.

“This is my passion,” she said. “Promoting the newspaper to the community is what I love to do.”

Brian Boyce can be reached at 812-231-4253 or

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