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March 26, 2012

Home Where Michael Jackson Died Listed for Sale in Los Angeles

- — It was inevitable that the home where Michael Jackson met his untimely demise would eventually come up for sale. After all, it was listed previously without much success and now, once again, it has hit the Beverly Hills real estate market and is being listed for $23.9 million. Only this time, it carries a significant footnote in pop culture history as the place where the King of Pop died.

But even as images of Jackson's chaotically messy bedroom from that fateful 2009 night linger, the reality now is that the multimillion-dollar mansion in the tony neighborhood of Beverly Hills has been cleaned up -- destined for a new chapter with new owners.

The real question now, after so much drama (word is that Jackson's mother ordered the queen-sized headboard to be removed from the auction), is how to market the home where the King of Pop died?

Given the headline-news-circumstances of Jackson's death, and the stunning loss of an entertainment icon, marketing this property would be a Herculean task for any real estate broker. Unless, of course, the listing agent for the home where Jackson met his tragic end was a professional with a personal stake in not only maintaining the integrity of Jackson's legacy, but representing the value of the home, too.

"I knew him and my wife [Kyle Richards] has been friends with Michael Jackson since she was 8-to-10 years old," said Mauricio Umansky, the listing broker for the Holmby Hills mansion and co-founder of The Agency. "And I personally think there's some great energy in the house and I see it as a major positive. I'm excited to be selling it."

Umansky doesn't dance around the subject of Jackson's death in the home. He knows the pop-culture-changing bit of history will not only come up, but be a major storyline concerning the listing.

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    March 12, 2010

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