News From Terre Haute, Indiana


January 22, 2013

RONN MOTT: ‘The beginning or the end’

The Atlantic magazine reported Google made more than 20 billion dollars in ad revenue this year. That was more than all U.S. print media combined, according to this source. Just six years ago, magazines and newspapers in America sold more ads than Google … to the tune of 60 billion dollars. So I'm looking at this knowing I have already lost a subscription to Newsweek and, frankly, have no desire to have it on my computer. I think the computer thing is growing like the viruses that often take over them. I am less than certain it is for the good.

After Field Marshall Montgomery defeated Rommel in North Africa, British Prime Minister Winston Churchill addressed all of England by saying to them, "This is not the end, not even the beginning of the end, but it is the end of the beginning." (Man, could this guy spin his native language.) Mr. Churchill was very certain of that statement and, of course, it became true.

I am less certain about all of it. It would appear the large national magazines are in some difficulty trying to find that profitable niche. There has to be a combination reached where expenses can be handled because subscribers are the people advertisers want to reach and, of course, that word "circulation" has to fit all of this as well.  

This newspaper seems to have hit that spot. There is less national news, more local news, and more advertising and more opportunity for different kinds of advertising within the body of the newspaper. And, they belong to a large chain. So the health of each individual paper aids the health of all. At least, I think so.  

I was once a reporter for the Prince George Daily Citizen in British Columbia, Canada. The publisher was an Englishman and the managing editor was a former political editor of the famous Vancouver, B.C., Sun. The Englishman wanted all of us to wear jackets and ties and the managing editor did not like Americans. He especially didn't like Dwight D. Eisenhower. So you can see it was a trying time for me, yet one I would not give up. You might have a similar experience if the electric grid goes down and you're stuck with computers that will not function and statements, paychecks, and such you will not find waiting for you in the areas where they are supposed to be.

You might keep a candle about, some pencils, and a writing tablet (you remember writing) just in case.

Ronn Mott, a longtime radio personality in Terre Haute, writes commentaries for the Tribune-Star. His pieces are published online Tuesday and Thursday on, and in the print and online editions on Saturday.

Text Only | Photo Reprints
Latest News Poll
AP Video
Raw: Man Fatally Shot During Police Standoff Raw: Leopard Bites Man in India Bon Jovi Helps Open Low-income Housing in Philly 'Piles' of Bodies in South Sudan Slaughter S.C. Man Apologizes for Naked Walk in Wal-Mart Stowaway Teen Forces Review of Airport Security Chief Mate: Crew Told to Escape After Passengers Raw: Royal Couple Tours Uluru in Australia Pipeline Opponents Protest on National Mall 'Miss Meadows' Takes Holmes Back to Her Roots Raw: Tesla Delivers First China Cars Mayor Rob Ford Launches Re-election Campaign New Country Music Hall of Fame Inductees Named Raw: Sinkhole Swallows Part of Fla. Yard David Moyes Out As Manchester United Manager Hagel Gets Preview of New High-tech Projects Hong Kong Residents Help Create Green Roofs Biden: Russia Must Stop Talking, Start Acting New Yorkers Celebrate Cherry Blossom Blooms Raw: MN Lakes Still Frozen Before Fishing Opener
NDN Video
Viral: It's Not Pitbull - It's Amy Poehler! Raw: Leopard Bites Man in India Jenna Dewan-Tatum Strips Down Rise of the Milkbots TRENDING: Brian Williams Raps 'Gin and Juice' on ‘Tonight Show’ Middle School heroes rescue students from burning bus WHOPPER OF FISHING STORY: Florida man catches massive Mako shark Maks Chmerkovskiy's "DWTS" Meltdown The many faces of Mike Woodson Ape Builds A Fire And Toasts Marshmallows In Amazing BBC Video Manchester Utd sack manager David Moyes "RHOA's" Dramatic Brawl High school, College Drug Ring Busted In Montgomery County High Court to Hear Dispute of TV Over Internet Raw: Keflezighi, Jeptoo Win Boston Marathon Teen hitchhikes in wheel well of flight from California to Hawaii Lindsay Lohan's Jaw-Dropping Secret President Sends Message To Boston And Marathon Runners LA Pastor Attracts Churchgoers with Pot Lauren Stoner Shows Off Her Incredible Bikini Body

Click HERE to read all your Parade favorites including Hollywood Wire, Celebrity interviews and photo galleries, Food recipes and cooking tips, Games and lots more.
  • -


    March 12, 2010