Newspapers spend lots of time and space feting the accomplishments, achievements and observances of others. But they have historically not told their own stories very well.
Meanwhile, too many newspaper companies allowed others (re: media competitors) to spin the myth that newspapers were a dying breed and would someday vanish from the landscape.
The “impending doom” for newspapers and their industry is a ridiculous notion which people across our country are finally beginning to realize and acknowledge. And we’re pleased to see that newspapers themselves are getting more aggressive about telling the truth about their industry and its positive future.
This is National Newspaper Week, an annual observance promoted by various industry voices to celebrate the continued relevance of newspapers to communities large and small.
We hear it everywhere we go around the communities served by the Tribune-Star. Readers appreciate the unique role their newspaper fills in their lives, and they cannot imagine a strong community without their newspaper. They recognize how vital the newspaper is as an institution.
Traditional newspapers have certainly changed. New technology brought about the digital age, and we are no longer constrained by delivering the news only by ink on a page, although that remains our leading product by far. But we can reach people in numerous ways digitally through our website and mobile services. Technology has made us stronger, not weaker.
Please take a few moments to read the essay from Caroline Little, president and CEO of the Newspaper Association of America. She’s an evangelist for the modern newspaper industry, and she tells a compelling story that demonstrates how and why newspapers have never been a more important part of your community.
Join us as we celebrate our special week.