News From Terre Haute, Indiana


January 28, 2014

EDITORIAL: Promote state, cut the posturing

Too much arrogance in Indiana marketing effort in New York

TERRE HAUTE — Hoosiers should be proud of their state, and they shouldn’t to be shy about promoting Indiana’s assets.

But Gov. Mike Pence and his administration may have gone a bit too far when they put the state front and center in an advertisement in Sunday’s New York Times inviting businesses to actually flee New York in favor of Indiana.

The ad states, “New York: If you can make it there, you can make a lot more of it here.”

Pence’s message to the New York masses goes like this: “Business leaders looking to chart their course in pursuit of the American dream will always find a home here in Indiana. With one of the fastest growing economies in the nation, the Hoosier heartland is ripe territory for businesses of all backgrounds and industries. Indiana provides a stable business environment, with its triple-A credit ranking, balanced budgets and the recent passage of the largest tax cut in our history.”

But Pence doesn’t stop there. He should have.

“Meanwhile, New York is home to taxes that are higher than the Empire State Building,” Pence says. “Its cost of doing business is restrictive, while ours empowers business growth. As a state that works for business, Indiana and its people welcome you here, with a dose of Midwestern values and Hoosier hospitality.”

The ad is part of the Indiana Economic Development Corp.’s marketing campaign, “A State That Works.”

Former Gov. Mitch Daniels’ administration started this campaign-style targeting of other states when it singled out Illinois at the height of our neighbor’s state government fiscal problems. We didn’t like it then. And we don’t like it now. This compulsion to tout our own state by attempting to demean other states reeks of, well, misplaced arrogance.

Brian Howey, a columnist who writes about Indiana politics, wrote about the ad campaign targeting New York in his daily email update. He questioned the wisdom of the strategy by pointing out obvious flaws.

“It comes as the state is roiled in a debate over gay marriage, one in which officials at Lilly, Cummins and the Indy Chamber of Commerce have warned that even the debate will keep coveted employees and tolerant firms from considering working in Indiana,” Howey writes. “… It’s as if the State of Indiana is telling New York firms, ‘Come to Indiana. Just leave your gay employees in the Empire State. They really won’t be as welcome here as straight people.’”

Every state has assets and liabilities. Indiana needs to be asking itself if it really wants to be tweaking others in this way? A little more professionalism and a little less political posturing might go a long way.


Text Only | Photo Reprints
Latest News Poll
AP Video
Raw: Thousands Flocking to German Crop Circle Small Plane Crash in San Diego Parking Lot Dangerous Bacteria Kills One in Florida Texas Scientists Study Ebola Virus Smartphone Powered Paper Plane Debuts at Airshow Fighting Blocks Access to Ukraine Crash Site Florida Panther Rebound Upsets Ranchers Raw: Otters Enjoy Water Slides at Japan Zoo Raw: Deadly Landslide Hits Indian Village 3 People Killed, Deputies Wounded in NC Shootout Visitors Feel Part of the Pack at Wolf Preserve Workers Dig for Survivors After India Landslide Southern Accent Reduction Class Cancelled in TN Raw: 16 Killed in Gaza Market Strike Ravens' Ray Rice: 'I Made a Huge Mistake' House Leaders Trade Blame for Inaction Obama: 'Blood of Africa Runs Through My Veins' Raw: Smoke, Explosions Fill Gaza Skyline Busy Franco's Not Afraid of Overexposure Obama Chides House GOP for Pursuing Lawsuit
NDN Video
Famous Internet Cats Help Big Cause With Viral Video Snoop Dogg Narrating Animal Footage Is Perfect Tigers Acquire David Price - @TheBuzzeronFOX Russell Brand Slams Sean Hannity Over Gaza Conflict Segment Chapter Two: Composing for a film in retirement Woman's Dive Goes Terribly Wrong Brian Williams Reports on Daughter Allison Williams' 'Peter Pan' Casting News Did Jimmy Fallon Look Up Heidi Klum's Dress? What Drama? Miranda Kerr Poses Topless Plane crashes in San Diego Costco parking lot Justin Bieber Takes To Instagram To Diss Orlando Bloom You Won't Believe the Celeb Cameos in "Sharknado 2" Pitch Invading Morons Cause Chaos - @TheBuzzeronFOX Orlando Bloom 'Takes a Swing' at Justin Bieber In Ibiza Sadie Doesn't Want Her Brother to Grow Up "Maxim" Hotness! See Jessica Alba's Sizzling Spread Two women barely avoid being hit by train Broken Water Main Floods UCLA Orlando Bloom and Justin Bieber Reportedly Came To Blows In Ibiza Meet the Man Behind Dumb Starbucks

Click HERE to read all your Parade favorites including Hollywood Wire, Celebrity interviews and photo galleries, Food recipes and cooking tips, Games and lots more.
  • -


    March 12, 2010