News From Terre Haute, Indiana

October 23, 2013

The Woods launches branding initiative

Campaign will include social media campaign


The Tribune-Star

TERRE HAUTE — Saint Mary-of-the-Woods College on Tuesday launched its new brand initiative focused on advancing the image and reputation of the college. The brand will launch with the strategic goals of enhancing student recruitment, fundraising and overall brand awareness.

The initiative — Aspire Higher — is a clear and distinctive message that’s congruent with the SMWC’s mission and values but is also reflective of its advances and vision. The initiative speaks to every aspect of the college: academics, campus life, athletics, community and faith. Whether traditional, online or graduate, all students seek to direct their passion, attain goals, improve their lives, stretch themselves beyond what they had imagined — to Aspire Higher.

“I am excited about the Aspire Higher campaign,” said Dottie King, president of Saint Mary-of-the-Woods College. “It positions us as an engaging, inspiring and bold institution.

“It also builds a broad understanding of and support for The Woods in the community and the state.”

For 173 years, SMWC has delivered a unique and powerful brand experience that melds intellect and spirituality. The effort is aimed at expanding awareness and understanding of this experience.

“The brand initiative is set to elevate the perception of The Woods and communicate its relevance in an extremely competitive higher education marketplace,” said Dee Reed, SMWC’s executive director of college relations. “We believe Aspire Higher will create a new attitude and energy in how we express who we are.”

The campaign will include a series of television and radio spots, print and online ads, social media and billboards around Terre Haute.