News From Terre Haute, Indiana


April 7, 2013

Collection of ‘the million-dollar flavor’

Terre Haute man’s Champagne Velvet collection earns recognition from beer’s maker

TERRE HAUTE — A Terre Haute man’s passion for collecting Champagne Velvet memorabilia has earned him recognition from the new maker of the resurrected beer.

John Becker saw a photo contest posted on the Facebook page of Upland Brewery, so he pulled together just a few of his many CV bottles and memorabilia that he has collected through the years, and submitted a photo that earned him top honors.

“I started collecting in high school, before I was old enough to drink beer,” Becker told the Tribune-Star on the eve of Champagne Velvet’s return to Terre Haute on Saturday, “and I usually get a few items a year at most. But a few items over 30 years, it adds up.”

Indeed it does. Becker has numerous bottles and screw top cans in a collection that also boasts displays of bottle openers, pins, signs, a sliding knife, and other memorabilia with the stamp of Champagne Velvet, or CV, as the logo goes. His most unique item — a fingernail clipper stamped with the logo.

Many of the items are yard sale finds. Some come from antique shops and malls. There’s quite a bit of it on eBay, he said.

Becker — no relation to the Henry Becker who operated a local brewery prior to Prohibition — has also collected a variety of CV boxes, both wooden and cardboard. Interestingly, he has found some of the boxes by going to auctions where a prior owner used the CV box to store papers or knickknacks. The box was just a container to someone else, but not to Becker. Its contents get discarded while Becker keeps the box.

As a collector, Becker also has an interest in other local memorabilia.

“I’ve tried to limit my collection to Terre Haute and Vigo County, because it’s very easy for you to fill up on this stuff,” he said.

On Saturday, Becker was standing curbside at 14th and Wabash when the Upland Brewery beer wagon pulled up outside Sonka’s Irish Pub with the first kegs to be delivered. He shared some CV knowledge with Mike Rowe, the local businessman who found an original CV recipe and brought new life to the brew “with the million-dollar flavor.”

And as the beer wagon continued on its way up Wabash Avenue to the Cooper Bar a few blocks away, Becker was riding along — adding a memory to his memorabilia.

Reporter Lisa Trigg can be reached at 812-231-4254 or Follow her on Twitter @TribStarLisa.


Text Only | Photo Reprints
Latest News Poll
AP Video
Israeli American Reservist Torn Over Return Last Mass Lynching in U.S. Remains Unsolved Plane Crashes in Taiwan, Dozens Feared Dead Six Indicted in StubHub Hacking Scheme Raw: Mourners Gather As MH17 Bodies Transported Robot Parking Valet Creates Stress-free Travel Broncos Owner Steps Down Due to Alzheimer's Migrants Back in Honduras After US Deports Republicans Hold a Hearing on IRS Lost Emails Raw: Fight Breaks Out in Ukraine Parliament Ex-NYC Mayor: US Should Allow Flights to Israel Crash Kills Teen Pilot Seeking World Record Trump: DC Hotel Will Be Among World's Best Disabled Veterans Memorial Nearing Completion US, UN Push Shuttle Diplomacy in Mideast Raw: Truck, Train Crash Leads to Fireball Biden Decries Voting Restrictions in NAACP Talk Raw: MH17 Bodies Arrive in Netherlands 98-Year-Old Woman Left in Parked Truck Bodies of MH17 Victims Arrive in the Netherlands
NDN Video
LeBron James -- Dropped $2k On Cupcake Apology ... Proceeds To Benefit Charity Snoop Dogg Says He Smoked Weed at the White House Raw: Fight Breaks Out in Ukraine Parliament Chris Pratt Interrupts Interview To French Braid Intern's Hair Shirtless Super Mario Balotelli Dances While Ironing - @TheBuzzeronFOX Whoa! Watch "Housewives" Star Do the Unthinkable LeBron apologizes to neighbors with cupcakes Justin Bieber In Calvin Klein Underwear Shoot Samsung Pre-Trolls The IPhone 6 With New Ad Jimmy Kimmel Introduces His Baby Girl Swim Daily, Nina Agdal in the Cook Islands Guilty Dog Apologizes to Baby for Stealing Her Toy Prince George Turns 1 and is Already a Trendsetter Train Collides With Semi Truck Carrying Lighter Fluid Kanye West Tells-All on Wedding in "GQ" Interview Tony Dungy Weighs in on Michael Sam Scarlett Johansson Set To Marry In August New Star Wars Episode XII X-Wing Revealed Obama: Putin must push separatists to aid MH17 probe Michigan inmates no longer allowed to wear orange due to 'OITNB'

Click HERE to read all your Parade favorites including Hollywood Wire, Celebrity interviews and photo galleries, Food recipes and cooking tips, Games and lots more.
  • -


    March 12, 2010

Real Estate News