News From Terre Haute, Indiana

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July 27, 2012

Sweet fundraiser a sweet success

Dairy Queen's Miracle Treat Day raises $$ for Riley Children's Hospital

TERRE HAUTE — Temperatures were in the 90s by early afternoon, but across the Wabash Valley, Blizzards were under way.

Dozens of Riley Hospital for Children stickers lined the window of the Dairy Queen store at 3201 Wabash Ave. by 1:15 p.m. Thursday. That store, along with others throughout the Wabash Valley, was busy participating in the annual DQ Miracle Treat Day, a fund raiser to benefit the Children’s Miracle Network Hospitals where $1 from every Blizzard Treat sold goes to Riley Hospital for Children.

Dick and Betsy Frank had their hands full of as they walked away from the counter and back to their car. The fund raiser served as a good excuse to buy some ice cream on a hot day, they said.

“That’s why we’re here,” Betsy said, carrying her own cappuccino and Heath bar concoction.

Her husband had the “Chocolate Extreme” Blizzard Treat, as well as an M&M style for a friend.

“Not that we don’t like Blizzards,” he said with a grin. “But this is an extra good reason to do it.”

The Children’s Miracle Network Hospitals program benefits kids treated at 170 hospitals throughout North America, including Riley’s in Indianapolis. Last year, about $175,000 was raised for that facility through the DQ program, according to information provided by the Riley Children’s Foundation.

Later that evening, Judy Myers, manager of the Dairy Queen at 1460 Fort Harrison Road, said traffic had been steady all day.

“And I expect a lot more before the night’s over,” she said.

The 15-year employee of the store owned by Frank Walker said she’s helped with the annual project each season, from 10 a.m. to 10 p.m.

And Blizzard Treats aren’t exactly hard to sell, she noted, remarking that Oreo and Cookie Dough are usually the top two sellers at that location.

“My all time favorite is the Pumpkin Pie, which we’re not doing this time of year, but that’s my favorite,” she said.

Brian Boyce can be reached at 812-231-4253 or brian.boyce@tribstar.com.

 

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