Publishing a daily newspaper is our bread and butter here at the Tribune-Star. But there are occasions and circumstances when special sections — products that go above and beyond what we normally deliver — allow us to focus more intensely on important areas of interest to our legions of readers.
The staffs in each of our departments — news, advertising, circulation and production — have been hard at work this summer preparing for a series of special sections that we hope readers will find enjoyable and enlightening this summer and fall.
The first, a 24-page tabloid section devoted to previewing the new Wabash Valley high school football season, was included in last Friday’s newspaper. Prep sports are a big part of what we do to serve readers in the Valley’s hometowns, and football is a perennial centerpiece for our coverage.
Our staff of sports writers, photographers and page editors did their usual top-notch job of getting you ready for the new high school season. But they get no chance to catch their breath. Next week, they will complete their next special section, one devoted to previewing the upcoming Indiana State University football season.
It’s been a while since we’ve used a special section to preview college football, but with ISU’s program on the upswing, and on the heels of a winning 2010 season, the time was right to give this topic more expansive pre-season coverage.
Sports Editor Todd Golden, our beat writer for ISU football, has been leading the charge on the tabloid special section, which will be inserted into the regular newspaper on Friday, Sept. 2, the day before the Sycamores open the 2011 season at Penn State.
Sports staffers will get a break after that as they immerse themselves in covering the fall sports seasons. But the news staff will pick up the baton with three special sections — a 9/11 commemorative section, the annual Community Update edition, and a section devoted to the 2011 municipal elections.
The terrorist attacks of Sept. 11, 2001, had such a profound impact on America and the world that the day they happened is now seen as an iconic historical moment, similar to Pearl Harbor, the Kennedy assassination and the moon landing.
The 10th anniversary of 9/11 will be the second Sunday in September, and to observe this special day, we are completing several feature projects that will help explain what that day meant to America and how much it has changed the way we live, travel and view global events.
One of those projects will be a broadsheet special section containing local, state and national stories about 9/11 and its 10th anniversary. The section will be inserted into the Saturday, Sept. 10, newspaper.
We chose that day to deliver the section to readers so they will have more time that weekend to read and reflect on this landmark in time, and to make sure the section does not get lost in the usual heavy load of Sunday newspaper inserts.
Two weeks later, we will publish the third annual Community Update, a collaboration of our news and advertising departments to highlight community progress during the past year. The broadsheet section will be inserted into the newspaper on Saturday, Sept. 24.
The final special section devoted to municipal elections in Terre Haute and surrounding Indiana communities is scheduled for publication on Saturday, Oct. 22, a little more than two weeks before the Nov. 8 election.
It will be a busy time in the life of your newspaper, and we hope you enjoy the fruits of our labor. As always, we appreciate your comments, questions and feedback.
Max Jones can be reached at (812) 231-4336, or by email at firstname.lastname@example.org.