News From Terre Haute, Indiana

Breaking News

Max Jones

October 12, 2012

MAX JONES: Newspapers have story to tell about bright future

TERRE HAUTE — Rarely does a week go by when someone doesn’t call, write or stop me on the street to express how much they value their local newspaper and appreciate what it means to the community. Usually they like to tell me that it’s the print edition they find most satisfying, but many acknowledge they also use the online edition to keep an eye on things as well.

It is also becoming more frequent that I hear readers state they follow the news from the Tribune-Star on social media such as Facebook and Twitter. Our sports reporters have large followings on Twitter, and fans of high school and college sports are finding it’s fun to follow their favorite teams, such as the ISU Sycamores, in real time during games. You can’t see video of the contests, but accounts of the action and color commentary by our sports reporters are far superior than anything you’d get on TV or radio, which is often not available at all.

While our print edition remains the heart and soul of the newspaper, the digital product becomes more robust and relevant by the day. That trend will continue. We’re no longer just a newspaper, we’re a news organization.

Technology, of course, changes things. Any business or institution that expects to remain a vital part of its community must change

with it.

For the newspaper industry, it has not always been an easy process. Real change is rarely easy under any circumstances.

Despite constant change in the industry and ways news is delivered to newspapers’ legions of faithful readers, many things remain the same. The past decade has posed challenges, but the future remains bright.

Caroline H. Little, president and CEO of the Newspaper Association of America in Arlington, Va., summed it up succinctly in a column she wrote in observance of National Newspaper Week, which has been celebrated across America this week.

“It has been painful to bring costs in line with revenue and recast the product to reflect the realities of the new media world,” Little wrote. “But one thing that has not changed is our historic mission of informing and enlightening, agitating and entertaining, protecting and defending the public’s right to know.

There is no question that newspapers have learned how to function quite well in a digital world. Our communities are better for it. There is simply no product of any kind that comes close to doing what the new newspaper does.

You may sometimes still hear “Gloomy Gus” down at the coffee shop or grocery store talking about the demise of the American newspaper. But that notion is beginning to disappear as evidence mounts that newspapers have positioned themselves for a grand resurgence.

As for the Tribune-Star, we are proud to have more than 20,000 paid subscribers who depend on us every day to tell them what they need to know about their communities. Add in the pass-along “eyes” reading print editions, and the hundreds of thousands who view items from our digital editions each month, and you begin to understand the scope of our newspaper’s ability to reach people. We’re not alone. The stats are impressive, as Little is glad to demonstrate.

“Newspapers reach more than 100 million adults — nearly 6 in 10 of the U.S. adult Internet population — during a typical month,” she writes. “Consumers age 25 and above still are the core audience for our print product, but newspapers also reach nearly 60 percent of the critical 18-to-34 demographic in print and online during an average week.”

Occasionally, having heard exaggerated reports of our industry’s challenges, readers tell us how fearful they are that someday their newspaper may no longer exist. We do our best to calm those fears and make our case as a strong, vibrant and expanding segment of the news media. We haven’t always told our story as well as we should. National Newspaper Week is a good time to begin to correct that.

Max Jones can be reached at 812-231-4336, or by e-mail at Follow him on Twitter, @TribStarMax.


Text Only | Photo Reprints
Max Jones
Latest News Poll
AP Video
Joy Fills Streets of Cleveland As LeBron Returns Robot Writes Jewish Torah Scroll Israel Deploys Ground Troops to Gaza Strip Bull Run Comes to Middle America Raw: Divers, Snorkelers at Undersea 'Concert' Space Station Shipment Launched From Virginia Wisconsin Cop Ready to Roll...On Skateboard Lightning Kills Two in National Park in Colorado Raw: Stunning Timelapse of WC Final Host City Giant Whale Vacuumed in New York City One Dead, 19 Injured in Greyhound Bus Crash Diaz and Segel Strip Off for 'Sex Tape' Texas Shooting Suspect Collapses in Court Ana Ortiz on 'Devious Maids' Finale Raw: German Players Head to World Cup Final LeBron: Move Back to Cleveland 'Exciting' WH: LeBron's Move a 'Powerful Statement' Proposed Bill to Regulate NY Costumed Characters Raw: Australia Hosts Annual Beer Can Regatta Soft Robot Fish Lead New Wave of Robotics
NDN Video
Germany Wins The 2014 FIFA World Cup!!! RAW VIDEO: Stampede injures ten at Georgia World Congress Center Cellphone Video Shows Assault Tracy Morgan released from rehab month after crash LeBron: Move Back to Cleveland 'Exciting' Cleveland welcomes home LeBron Houston Killer Collapses in Court When Read Capital Murder Charges for Allegedly Killing Family of Six Worst Valet Ever Wrecks $500K Lamborghini Glee Star Becca Tobin's Boyfriend Matt Bendik Found Dead in Hotel Aerial fish restocking in Utah ScarJo Channels Marilyn Monroe Obama Responds to Hecklers on Immigration Tiny Hamsters Who Ate Burritos are Back for a Tiny Hedgehog's Party Watch Kelly Ripa Get Soaked! 'Referee' Hands Out Yellow Cards for Social Faux Pas in NYC 2014 Emmy Nominees: 8 Snub Shockers Emma Watson Is Va-Va-Voom in Valentino 7 Infamous Sports Blowouts Argentina tops Holland in World Cup semifinals News flush: Japanese toilet exhibition making a splash

Click HERE to read all your Parade favorites including Hollywood Wire, Celebrity interviews and photo galleries, Food recipes and cooking tips, Games and lots more.
  • -


    March 12, 2010