News From Terre Haute, Indiana

Max Jones

May 2, 2009

MAX JONES: Printed newspaper will be here for years to come

TERRE HAUTE — Whenever I speak to groups or individuals around the community about the state of the newspaper industry, I often get confused looks when I say that newspaper readership is growing rapidly and has never been higher.

“Why then,” I am asked, “is news about the industry so bad? All we hear about is declining circulation, layoffs, bankruptcies and closures!”

These are indeed tough times in the newspaper industry, as with almost every other industry. The global economic distress of the past year has led to a steep dip in advertising sales, the primary source of revenue for newspapers. Profits are down, and some newspapers, especially in highly competitive metropolitan areas, are having a hard time paying their bills, not to mention meeting their debt obligations to investors. Just this past week, we learned that average daily newspaper circulation had declined 7.1 percent in the past six months.

Challenges abound in this financial climate for our industry in general. Individual newspapers, on the other hand, have their own stories to tell. In many cases, as with the Tribune-Star, that story isn’t so bad. Yes, lower revenues have been met with corresponding expense reductions, including a painful reduction in our work force earlier this year. But other fundamentals of our business are holding up.

Average daily circulation at the Tribune-Star, which serves a nine-county area in west-central Indiana and east-central Illinois, remained strong the past 18 months. We’re proud of that. Our circulation was relatively stable during that period at approximately 25,000. On Sundays, that number is higher, about 28,000.

While we have experienced a slight drop in paid circulation, it’s nowhere near the national average. We recently received very good news when March 2009 circulation figures showed 114 more subscription starts than stops.

While circulation of our printed product has been steady or showing only a slight decrease, overall readership is higher than ever.

Text Only | Photo Reprints
Max Jones
Latest News Poll
AP Video
Crashed Air Algerie Plane Found in Mali Raw: Iowa Police Dash Cam Shows Wild Chase Dempsey: Putin May Light Fire and Lose Control Arizona Prison Chief: Execution Wasn't Botched Police: Doctor Who Shot Gunman 'Saved Lives' Israeli American Reservist Torn Over Return In Case of Fire, Oxygen Masks for Pets Israel Mulls Ceasefire Amid Gaza Offensive Mobile App Gives Tour of Battle of Atlanta Sites Anti-violence Advocate Killed, but Not Silenced. Raw: Protesters, Soldiers Clash in West Bank Calif. Police Investigate Peacock Shooting Death Obama Seeks Limits on US Company Mergers Abroad Official: Air Algerie Flight 'probably Crashed' A Young Victim's Premonition, Hug Before MH17 Raw: Ukraine's Donetsk Residents Flee MN Twins Debut Beer Vending Machine Power to Be Restored After Wash. Wildfire DA: Pa. Doctor Fired Back at Hospital Gunman Today in History for July 25th
NDN Video
What's Got Jack Black Freaking Out at Comic-Con? Doctors Remove 232 Teeth From Teen's Mouth Bradley Cooper Explains His Voice in 'Guardians of the Galaxy' Deja vu: Another NYPD officer choke-holding a suspect Chapter Two: Becoming a first-time director 'Fifty Shades of Grey': Watch the Super Sexy First Trailer Now! Reports: Ravens RB Ray Rice Suspended For 1st 2 Games Of The Season Air Algerie plane with 119 on board missing over Mali Diamond Stone, Malik Newman, Josh Jackson and others showcase talent Free Arturo - The World's Saddest Polar Bear A Look Back at Batman On Film Through The Years LeBron James -- Dropped $2k On Cupcake Apology ... Proceeds To Benefit Charity Snoop Dogg Says He Smoked Weed at the White House Raw: Fight Breaks Out in Ukraine Parliament Chris Pratt Interrupts Interview To French Braid Intern's Hair Shirtless Super Mario Balotelli Dances While Ironing - @TheBuzzeronFOX Whoa! Watch "Housewives" Star Do the Unthinkable LeBron apologizes to neighbors with cupcakes Justin Bieber In Calvin Klein Underwear Shoot Samsung Pre-Trolls The IPhone 6 With New Ad

Click HERE to read all your Parade favorites including Hollywood Wire, Celebrity interviews and photo galleries, Food recipes and cooking tips, Games and lots more.
  • -


    March 12, 2010