TERRE HAUTE —
United Way of the Wabash Valley is scheduled to make its final push to hit the $1.85 million campaign goal with its annual United Day for United Way on Jan. 17.
During a media day event at Rick’s Smokehouse and Grill, the agency’s executive director, Troy Fears, said this year’s United Day event will bring back a rooftop experience at Baesler’s Market, gasoline discounts, shopping discounts, celebrity gas pumpers and Dine United.
“We’re looking forward to the rooftop experience,” said Fears, referring to fellow rooftoppers Marla Flowers, Bernice Helman, Dottie King, Rick Burger, B.J. Riley and Tim Sturgess.
“We will lower a bucket into which people can donate,” Fears said of the 7 a.m. to 7 p.m. rooftop shift.
Gone this year will be the celebrity sackers inside the grocery store, and instead, a shopping discount will be provided with the proceeds going to the United Way.
At the gas pumps, Baesler’s will give a discount of 6 cents off each gallon sold, and will donate another 6 cents to UW.
The United Day event is the final push toward reaching the annual campaign goal of $1.85 million. Fears said the total pledged so far is about $1.5 million as of Thursday, and the goal for the United Day itself is $20,000.
“We are almost at the same point where we were last year at this time,” Fears said of fundraising.
The results of the annual campaign will be announced at the 2014 annual meeting, now set for Feb. 3 in Hulman Center at Indiana State University. The guest speaker for that event will be local businessman Bob Baesler.
“He has a great story to tell as a local, independent grocery competing successfully against larger companies,” Fears said of Baesler.
Fears also noted the successful introduction of the Wabash Valley Mobile Market to the community. The traveling produce market takes fresh fruits and vegetables to neighborhoods in Terre Haute and West Terre Haute on a schedule of regular stops four days each week.
Donors to the United Way can also continue to sign up for a giveaway of a 2013 Chevrolet Spark valued at $12,995. Anyone who makes a new gift of at least $25 or who increases the previous year’s gift by $25 by Jan. 17, 2014, will have an entry in the drawing. The car will be awarded at the annual meeting on Feb. 3.
Anyone interested in learning more about the United Way of the Wabash Valley, the agencies served, or how to donate can go online to www.uwwv.org.
Reporter Lisa Trigg can be reached at 812-231-4254 or firstname.lastname@example.org. Follow her on Twitter @TribStarLisa.