News From Terre Haute, Indiana

Local & Bistate

August 24, 2013

North, South bell game gets sponsor

New name, rotating location among changes to cross-town matchup

TERRE HAUTE — The legendary Victory Bell Game between Terre Haute North Vigo and South Vigo high schools will have a new location and a title sponsor this year.

On Friday, the school district announced that Forrest Sherer Insurance will be the title sponsor of the game, which now will be called the “Forrest Sherer Insurance Victory Bell Game.”

Forrest Sherer will promote the game through advertising and will also make donations to North, South and West Vigo high school athletic funds.

Played at ISU’s Memorial Stadium since the early 1970s, the game between the cross-town rivals moves to Terre Haute North Vigo High School next Friday and begins at 7 p.m.

Starting this year, the two high schools will host it on a rotating basis. The change is being made for financial reasons.

“It’s a new tradition for us,” Superintendent Dan Tanoos said during a news conference Friday. “It’s going to be a very big evening. We expect a full house.”

The Victory Bell game has become one of the best attended high school athletic events in the area, officials say.

“We jumped at the opportunity” to be the title sponsor, said John Lukens, president/CEO of Forrest Sherer and a 1972 South Vigo graduate. Through the title sponsorship, the company hopes to “enrich the history of the game,” he said.

It will donate a few hundred T-shirts as well as cups for concession stands that show scores of all Victory Bell games since 1971.

The sponsorship is a three-year agreement, and each year, North and South will each receive a $1,600 donation to their athletic funds. West Vigo High School also will receive a donation.

As part of a fun promotion, someone in attendance at the Victory Bell game will have the chance to win $10,000 by completing a pass, punt, kick challenge during half-time.

The sponsorship includes boys and girls basketball matchups between North and South, as well as basketball games with West Vigo High School, totaling six games starting in December, according to Forrest Sherer.

“It’s really great to live in a community that has such great support from our business  partners,” Tanoos said, noting that Forrest Sherer has supported other programs as well.

North football coach Chris Barrett praised Forrest Sherer for its sponsorship. “We can’t function anymore without community support” in terms of athletic budgets, Barrett said. “It’s harder and harder to fundraise, and we want to continue to provide the best programs we can for our kids.”

South football coach Tim Herrin said support from businesses such as Forrest Sherer enables the football program to provide the opportunities that it does for players. And part of what the program does is build leaders who will give back to their communities, he said.

“We are looking forward to the [Victory Bell] game,” Herrin said. “We’ll do everything we can to make it one of the best games in [Victory Bell] history.”

After the news conference, Tanoos said that portable bleachers will be taken to the North football field to accommodate the crowd. Bleachers will come from middle schools and other high school sports facilities.

“I’m sure the first [Victory Bell game at North or South] will not be flawless, but we’ll learn a lot from it,” he said.

The move is being made for financial reasons, he said.

The school district athletic programs haven’t receive any concession stand money from the North/South competitions at Memorial Stadium and Hulman Center.

Tanoos has previously estimated the district has missed out “thousands and thousands (of dollars)” from concessions.

“We felt it was best for us to part ways and for us to make the money,” he said, in moving the Victory Bell game to the high schools.

Negotiations continue with ISU and Sodexo related to the North/South basketball games remaining at Hulman Center, but “right now, it’s slated to move back to the high schools,” Tanoos said. The issue continues to be concession revenue, he said.

At a time where many schools are instituting “pay-to-play” or are cutting athletic programs, “we’ve not done that,” Tanoos said.

By moving games to the high schools, the concession revenues go to the athletic programs. The district also looks to the community, and businesses such as Forrest Sherer, for their support, he said.

Sue Loughlin can be reached at 812-231-4235 or sue.loughlin@tribstar.com.

1
Text Only | Photo Reprints
Local & Bistate
Latest News
TribStar.com Poll
AP Video
Raw: Magnitude-7.2 Earthquake Shakes Mexico City Raw: Students Hurt in Colo. School Bus Crash Deadly Avalanche Sweeps Slopes of Mount Everest Drought Concerns May Hurt Lake Tourism Raw: Church Tries for Record With Chalk Jesus Raw: Faithful Celebrate Good Friday Worldwide Man Charged in Kansas City Highway Shootings Police Arrest Suspect in Highway Shootings Raw: Space X Launches to Space Station Vermont Goat Meat Gives Refugees Taste of Home Anti-semitic Leaflets Posted in Eastern Ukraine Today in History for April 18th Mayor Rob Ford Launches Re-election Campaign Raw: Pope Presides Over Good Friday Mass Ceremony at MIT Remembers One of Boston's Finest Obama Awards Navy Football Trophy Crew Criticized Over Handling of Ferry Disaster Malaysia Plane: Ocean Floor Images 'Very Clear' Raw: Fire Destroys 3 N.J. Beachfront Homes Raw: Pope Francis Performs Pre-easter Ritual
NDN Video
Raw: Fire Destroys 3 N.J. Beachfront Homes Raw: Space X Launches to Space Station My name is Cocaine Lohan Gets Candid About Her Sex List The 2014 New York Auto Show Meet Johnny Manziel's New Girlfriend Chelsea Clinton Announces Pregnancy Funny: Celebrating Easter with Martha Stewart and Friends Man Accuses 'X-Men' Director Bryan Singer of Sexually Abusing Him As a Teenager Man hit with $525 federal fine after he doesn't pay for soda refill Lea Michele & Naya Rivera Feuding? Jabari Parker declares for the NBA draft Singing Nun Belts Out Cyndi Lauper New West, Texas Explosion Video Swim Daily, Throwback Thursday Don't Be A Tattletale: Bad Bullying Tips For Students The trillest thoughts on marijuana "RHOA" Star Charged With Battery Grizzly Bears Get Snowy Birthday Party Weatherman draws forecast when another technical glitch strikes WGN
Parade
Magazine

Click HERE to read all your Parade favorites including Hollywood Wire, Celebrity interviews and photo galleries, Food recipes and cooking tips, Games and lots more.
  • -

     

    March 12, 2010

activity