News From Terre Haute, Indiana

Liz Ciancone

September 10, 2013

LIZ CIANCONE: Game used ad slogans to craft good stories

Years ago I received a special game for Christmas.

Each player got a sheet of advertising slogans which could be torn off and, with the application of the tongue, the individual slogans could be made sticky enough to adhere to a sheet of blank paper. The idea was to use the slogans, add a few of your own words and string it all together to create a story. Each player worked individually and, when time was called, each read their story aloud.

My problem was then I couldn’t find anyone who wanted to play. I really liked word games, but it was an enthusiasm not shared by Ed or by any other of my nearest and dearest.

I mentioned the game to a friend not long ago, and we spent an entertaining few minutes trying to recall some of the advertising slogans of yesteryear, many of them featured in my Christmas game.

Do we even have advertising slogans now? We have advertising spokespersons, but I can’t think of anything other than “the pause that refreshes.” Or, is that also an old slogan no longer in use?

Does anyone remember “99 and 100th% pure, it floats” and the product it promoted? My game had that one and “when better cars are built, Buick will build them.” This was offset by Packard who advised the motoring public to “ask the man who owns one.”

There were slogans for toothpaste, too. I bought Ipana which promised “the smile of beauty,” but I didn’t buy the smile, I bought it because Ipana sponsored Fred Allen’s radio program and I thought Fred Allen was the funniest man alive. Ipana’s competitor countered with “you’ll wonder where the yellow went when you brush your teeth with Pepsodent.”

Incidentally, Ipana tasted terrible, which may explain why I haven’t seen it on the shelves in years. Pepsodent, however, is still going strong.

I can still rattle off the six flavors of Jello, the original six, but I cannot recall the slogan. It seemed as if everything was sold with a memorable slogan, most were included in my game. They could make some pretty funny stories, if I do say so myself.

I don’t remember what happened to that game. Probably it was left behind in one of our moves. I wish I had that game back. I’d probably still be playing it by myself, but I’d still enjoy it.

Liz Ciancone is a retired Tribune-Star reporter.

1
Text Only | Photo Reprints
Liz Ciancone
Latest News
TribStar.com Poll
AP Video
Netanyahu Vows to Destroy Hamas Tunnels Couple Channel Grief Into Soldiers' Retreat Ravens' Ray Rice: 'I Made a Huge Mistake' Smartphone Powered Paper Plane Debuts at Airshow Obama Slams Republicans Over Lawsuit Raw: Woman Who Faced Death Over Faith in N.H. Clinton Before 9-11: Could Have Killed Bin Laden House Leaders Trade Blame for Inaction Florida Panther Rebound Upsets Ranchers LeBron James Sends Apology Treat to Neighbors Raw: Rescuers at Taiwan Explosion Scene Cantor Warns of Instability, Terror in Farewell WWI Aviation Still Alive at Aerodrome in NY Small Plane Crash in San Diego Parking Lot Dangerous Bacteria Kills One in Florida Malaysian PM: Stop Fighting in Ukraine Raw: Thousands Flocking to German Crop Circle Workers Dig for Survivors After India Landslide US, UN Announce Deal on Gaza Cease-Fire Raw: Deadly Taiwan Gas Leak Explosion
NDN Video
Famous Internet Cats Help Big Cause With Viral Video Recapping a Blockbuster MLB Trade Deadline Chapter Two: Composing for a film in retirement Is Justin Bieber Dating a Model? Guardians of the Galaxy (Trailer) 'Sharknado 2:' Hottest Memes Surfing The Net Raw: Obama Gets Hug From Special Olympian Snoop Dogg Narrating Animal Footage Is Perfect Tigers Acquire David Price - @TheBuzzeronFOX Russell Brand Slams Sean Hannity Over Gaza Conflict Segment Woman's Dive Goes Terribly Wrong Brian Williams Reports on Daughter Allison Williams' 'Peter Pan' Casting News Did Jimmy Fallon Look Up Heidi Klum's Dress? What Drama? Miranda Kerr Poses Topless Plane crashes in San Diego Costco parking lot Justin Bieber Takes To Instagram To Diss Orlando Bloom You Won't Believe the Celeb Cameos in "Sharknado 2" Pitch Invading Morons Cause Chaos - @TheBuzzeronFOX Orlando Bloom 'Takes a Swing' at Justin Bieber In Ibiza Sadie Doesn't Want Her Brother to Grow Up
Parade
Magazine

Click HERE to read all your Parade favorites including Hollywood Wire, Celebrity interviews and photo galleries, Food recipes and cooking tips, Games and lots more.
  • -

     

    March 12, 2010

activity