News From Terre Haute, Indiana

Flashpoint

October 20, 2013

FLASHPOINT: Hard-hitting ads are effective in preventing tobacco use, saving lives By

INDIANAPOLIS — Reducing tobacco use is one of the most important things we can do to improve the health of Hoosiers. Education campaigns to alert of the dangers of tobacco use are critical, as are pointing them to resources to help them quit.  

Last year, the Centers for Disease Control and Prevention launched the first ever national tobacco education ad campaign “Tips from Former Smokers” that depicts the harsh reality of illness and damage people suffer as a result of smoking and exposure to secondhand smoke. In these ads, former smokers bravely expose their smoking-related disabilities. These are powerful, hard-hitting, emotional ads that made a difference. Sadly, Terrie Hall, the North Carolina woman featured prominently in the ads, lost the battle with her smoking-related cancer last month.

Nationally, 1.6 million smokers attempted to quit smoking thanks to the Tips from Former Smokers media campaign, and 200,000 Americans had quit smoking immediately following the campaign. Almost 80 percent of smokers and almost 75 percent of nonsmokers recalled seeing at least one of the ads during the three-month campaign. The campaign is estimated to have saved a year of life for less than $200, making it one of the most cost-effective prevention efforts.

Here in Indiana, calls to the Indiana Tobacco Quitline, 1-800-QUIT-NOW, doubled when the ads were on air. The more we can get Hoosier smokers to try to quit, the more likely we can help them quit for good. These ads helped tobacco users take that step in quitting and direct them to a proven resource to help.

Nearly 9,700 Hoosiers die from smoking-related diseases every year, leaving behind families, friends and loved ones. At the same time, each year 8,200 Hoosiers under the age of 18 become daily smokers.

The tobacco industry spends $271 million in Indiana to market and promote their products, making smoking more attractive and more available, especially to youth and young adults.

We must address tobacco use for what it really is — an addiction that each year costs thousands of Hoosiers’ lives and more than $4 billion in health care costs and lost productivity. Bringing these messages to the public is vital if we intend to save Hoosiers from the devastation of more tobacco-related death and disease. Let’s use these hard-learned lessons to end the devastating and unnecessary legacy of tobacco use in Indiana.

1
Text Only | Photo Reprints
Flashpoint
Latest News
TribStar.com Poll
AP Video
Raw: Israel Bombs Multiple Targets in Gaza UN Security Council Calls for MH 17 Crash Probe Veteran Creates Job During High Unemployment Obama Bestows Medal of Honor on NH Veteran Raw: Cargo Craft Undocks From Space Station New Orleans Plans to Recycle Cigarette Butts Raw: Black Boxes of Downed Jetliner Turned Over Raw: Plane Lands on New York Highway Hopkins to Pay $190M After Pelvic Exams Taped Widow: Jury Sent Big Tobacco a $23B Message Texas Sending National Guard Troops to Border Raw: 25 Family Members Killed in Gaza Airstrike AP Exclusive: American Beaten in Israel Speaks Diplomacy Intensifies Amid Mounting Gaza Toll Raw: International Team Inspects MH17 Bodies Foxx Cites Washington 'Circus Mirror' 'Weird Al' Is Wowed by Album's Success Raw: Gaza Rescuers Search Rubble for Survivors WWII Vet Gets Medals, 70 Years Late Bull Run Comes to Middle America
NDN Video
Samsung Pre-Trolls The IPhone 6 With New Ad Prince George Turns 1 and is Already a Trendsetter Guilty Dog Apologizes to Baby for Stealing Her Toy Train Collides With Semi Truck Carrying Lighter Fluid Kanye West Tells-All on Wedding in "GQ" Interview Tony Dungy Weighs in on Michael Sam Scarlett Johansson Set To Marry In August New Star Wars Episode XII X-Wing Revealed Obama: Putin must push separatists to aid MH17 probe Michigan inmates no longer allowed to wear orange due to 'OITNB' Adam Levine Ties the Knot Sebastian The Ibis Walks Beautiful Bride Down The Aisle | ACC Must See Moment NASA Ceremony Honors Moon Walker Neil Armstrong Faces of Souls Lost in Malaysian Plane Crash 105-year-old woman throws first pitch Man Creates Spreadsheet of Wife's Reasons for Turning Down Sex 'Weird Al' Is Wowed by Album's Success Rory McIlroy struggles, surges, wins British Open NOW TRENDING: Real life Pac-Man Explosions as hot air balloon crashes in Clinton
Parade
Magazine

Click HERE to read all your Parade favorites including Hollywood Wire, Celebrity interviews and photo galleries, Food recipes and cooking tips, Games and lots more.
  • -

     

    March 12, 2010

activity