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June 14, 2012

Hot Wheels For Real now at Indy Children’s Museum

INDIANAPOLIS — Race to the Indianapolis Children’s Museum this summer to see full-sized Hot Wheels cars in an all-new exhibit, Hot Wheels For Real! This new family exhibit will serve up immersive activities for three generations of Hot Wheels fans. There’s something for mom, dad, grandparents and of course today’s youngest Hot Wheels fans.

Featuring Hot Wheels die-cast cars as well as life-size Hot Wheels muscle cars and hot rods (like Bone Shaker, Twin Mill, and the Deora II), Hot Wheels For Real invites children and families to create their own cool custom ride in the Hot Wheels Speedshop as they apply dynamite decals to a full-size car’s exterior, change out pretend car parts with kid-friendly tools, and try on a mechanic’s outfit. Imaginations will run wild in a special area designated for the creation of track layouts. Then, it’s “pedal-to-the-metal” for youngsters who want to jump cars through hoops or loop them around some of the famous orange track in a pre-designed layout.

“The love of cars abounds in the Racing Capital of the World. Full-size cars with Hot Wheels personality will provide an excellent opportunity for parents and grandparents to take a stroll down memory lane and share the artistry and engineering of these super-fast, super-flashy cars with their children and grandchildren,” said Jeffrey H. Patchen, president and CEO, The Children’s Museum of Indianapolis. “At the same time, the hands-on exploration and testing will encourage families to problem-solve together as they build tracks and test each car’s performance.”

Introduced by Mattel in 1968, the “tricked-out” cars have come a long way (both in the die-cast and life-size varieties). Since 1968, more than 800 models and 11,000 variations of Hot Wheels cars have been created and more than 4 billion Hot Wheels die-cast cars have been sold. Some Hot Wheels cars can reach scale speeds of 200 mph or more and have been clocked as high as 300 mph.

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