News From Terre Haute, Indiana

September 9, 2012

BUSINESS CENTS: Blogging, yes it is still vital to business operations

Heather Strohm
Special to the Tribune-Star

TERRE HAUTE — Blogging — many people probably thought it was merely a trend. Well everyone, it is here to stay. Blogging is vital to companies for several reasons that I will break down into a couple of categories. First, blogging is a way to self educate yourself on your industry and your career. Second, it is critical for companies to blog for competitive reasons.

Self educate

yourself

You should understand why blogging is important to you. What will you gain from reading blogs?

Blogs permit you to gain knowledge on a new topic or increase your knowledge on an existing topic. By doing this, you will be able to speak more in depth during conversations regarding your company, career or industry and begin to label yourself as an industry expert. By being knowledgeable in a topic, people will begin to come to you for information, increasing your awareness.

So how do you find blogs worth reading?

Keyword searches are a great way to start out looking for good blogs. In addition, search news outlets, Google News and other social media outlets for quality blogs.

Making time to read blogs is a matter of scheduling.

Some of the most productive times of the work day are when you first enter the office. Organizing your day is a way to increase your productivity. I actually create a list of items, meetings, appointments and office tasks I need to complete each day. My list goes in order of the first to the last thing of my work day. This permits me to schedule in a few minutes to read blogs. I usually do it right when I turn my computer on so it gives me some time to get adjusted and ready for the rest of my day.

Now that you have a read your daily or weekly blog, it is time to do something with this knowledge. You can Tweet or Facebook it, share it on LinkedIn and use it in conversations at meetings or events.

Companies need to blog

Blogging puts a name, face and voice to your company. Basically, think of it as giving your company a personality. When you blog though, be sure to keep it current and fresh. Fresh simply means being consistent in your blogs. This can be done by establishing a blogging calendar so you blog at the same time either every day or every week. For a great example, please check out Seth Godin’s blogs. He always keeps his topics relevant and fresh to the business community.

Next, blogging a business will boost your traffic. Blogs are a quick way for an individual or company to gain information about another company. Be sure to publish knowledge relevant to your business and also to control the flow of the information released.

Regardless of your industry, business or personal interests, blogging is a way to grow your brand, reputation and knowledge. One can only benefit from blogging.



Heather (Penney) Strohm is the regional director for Indiana State University’s Indiana Small Business Development Center.