News From Terre Haute, Indiana

July 14, 2013

Newsmakers: July 14, 2013

Tribune-Star staff report
The Tribune-Star

TERRE HAUTE — MillerWhite Marketing has received a gold award in Marketing Healthcare Today Magazine’s 2013 Aster Awards competition for creative excellence in marketing solutions.

The award-winning work was a campaign for UAP Clinic Oncology. The campaign was based on patient testimonials and consisted of television spots, print ads and billboards.

“We are pleased to be recognized with this healthcare award, as it represents the effectiveness of our creative strategy, especially in dealing with the difficult topic of cancer,” said Brian Miller, co-owner of MillerWhite. “We are very grateful to those UAP Clinic patients who agreed to be a part of this campaign and to UAP Clinic, which provides valuable healthcare services to our community.”

The 2013 Aster Awards received nearly 3,000 entries from across the United States, Canada and South America. Participants’ entries competed against similar-sized organizations in their category. Awards were issued for entries that received top marks from judges placing them in the top 16 percent of the nation for advertising excellence. Judging criteria included creativity, layout and design, functionality, message effectiveness, production quality and overall appeal.

MillerWhite Marketing is a complete, in-house marketing company with a 30-plus-year history of developing result-driven, cost-effective marketing, communications and promotions for its clients. Its marketing, research, public relations, advertising, audio/video, SEO/SEM, interactive and social media services compose creative and relevant strategies, connecting its clients with their customers and empowering them to achieve positive results.

• • •

Exceptional Living Center of Brazil has received a five-star rating from the Center for Medicare and Medicaid Services.

The rating reflects that the center is in the top 10 percent of skilled nursing facilities in Indiana.

The CMS rating system is based on health inspections, quality measures and staffing.

• • •

Forty member banks of the Indiana Bankers Association, including Bloomfield State Bank, reached more than 10,000 Hoosiers in one month during Financial Literacy Month in April. Banks which responded to an IBA survey reported the following outreach during a one-month period:

• 581 financial literacy presentations were made;

• 399 bank associates participated;

• 10,620 Hoosiers were reached with financial literacy messaging.