News From Terre Haute, Indiana

June 16, 2013

Chamber seminar on ‘Protecting Your Brand Online’

The Tribune-Star

TERRE HAUTE — Reading online reviews and doing research is routine for many consumers before making a purchase. That means false or negative reviews can have a major impact on a business’ bottom line, often requiring swift action to minimize the damage. The Indiana Chamber of Commerce is hosting a seminar designed to help companies combat this growing issue and to help protect their overall online reputation.

The seminar, “Protecting Your Brand Online,” will address online First Amendment rights versus libel, how to monitor online reviews, appropriate responses and best practices regarding online reviews, as well as a company’s legal protections and options.

The event takes place 8:30 a.m. to noon on Thursday at the Indiana Chamber Conference Center, in Indianapolis. The seminar is presented by Ice Miller, LLP legal counsel and Kairos Zero, a digital marketing agency.

The seminar will also cover how to defend against specific attacks; what constitutes online defamation; and a review of the harmful practice called page-jacking, which is a form of search engine index spamming that can redirect Internet users to separate, unrelated or malicious websites from what looks to be a legitimate site.

The cost for the seminar is $199 for Indiana Chamber members and $229 for non-members. A company sending two people can get half off the cost for the second attendee.

• • •

The Chamber also is hosting a seminar to provide Indiana businesses with guidelines for combatting class action lawsuits and legal dangers, from 8:30 a.m. to 4:45 p.m. on July 25 at the Indiana Chamber Conference Center in downtown Indianapolis.

The “Indiana Wage and Hour Law Seminar,” presented by Ice Miller LLP, will cover applicable state and federal wage and hour laws, also offers tips for spotting non-compliance practices before litigation occurs.

The event will feature speakers from Ice Miller. Seminar topics include equal pay and child labor laws; wage garnishment, child support and government contractors; calculation of overtime; compensable working time; payment of wages and more.

The cost for the seminar is $299 for Indiana Chamber members and $329 for non-members, lunch included. The course is part of the Indiana Chamber’s Human Resource Specialist Certificate program, and attendees will receive one credit toward completion of the program.

For more information or to register for either conference, visit www.indiana or call 800-824-6885 or 317-264-6885.