News From Terre Haute, Indiana

Business

February 22, 2014

BUSINESS CENTS: Synergetic marketing needs infrastructure

TERRE HAUTE — Recently, I attended the annual Groundhog Day Economic Forecast, and the keynote speaker with our Indiana Secretary of Commerce, Victor Smith. During his speech, one of the important items he touched on was “hunters.”

When you think of hunters you may think of duck, turkey and deer season. Mr. Smith actually defines hunters as a group of individuals who are proactively seeking economic development for a specific area or region. As you may know, the Wabash Valley is our region, comprised of the following counties: Clay, Parke, Putnam, Sullivan Vermillion and Vigo.

A few years ago, Accelerate West Central was organized and is made up of economic development agencies throughout the Wabash Valley. Each county in the region is represented and has a voice on this panel. The main purpose of Accelerate West Central is to identify and attract companies to locate to the Wabash Valley.

You may be wondering why I am mentioning this and what this has to do with development in our area. The answer is simple: It is the job of economic development corporations, EDC’s, as well as redevelopment commissions to recruit and market our region to companies who want to expand operations.

It is bringing in viable jobs with a solid foundation that will provide ample wages that will permit our region to develop and grow. Through growth and development the tax base increases and thereby provides improvements in a number of items such as our roads.

Every area needs a hunter, and we have a wonderful group of individuals proactively marketing the Wabash Valley/West Central region to companies from Japan and California to New York and right here in Indiana.

In addition, as Accelerate West Central markets the benefits of the Wabash Valley, there are several items companies and site selectors look for. Although I cannot possibly address all of them, I have listed a few below and why it is important to maintain these services in our area.

Keep your eyes on the road

Highway accessibility has increased in importance, as supply-chain management has become more sophisticated. To effectively compete, distribution companies have had to become skilled at reducing product transit times.

Location to markets

How easily can a company reach residents in the area to attract and retain a workforce? How quickly can a company have access to other metropolitan areas such as Chicago, Louisville and St. Louis? Freight is transported out of these cities, and accessibility will decrease the transit times and transportation costs.

General market penetration is usually how many of the US residents can receive products within 24 hours; this increases the company’s market share.

Transportation

• Highways: What highways and Interstates are nearby and easily accessible? Again, this goes to how accessible your workforce is and impacts transportation costs and transits times.

• Commuter bus service: intercity and Interstate.

• Airports: How many are located within a specified radius and how many are commercial as well as freight?

n Railroads: What lines from each city or town, and where do they run to? For example, many of our lines locally run to Chicago.

Utilities

Who are your utility providers? Often incentives can be provided to large companies locating in an area in exchange for jobs and other impact the company may have on a community.

• Water, electric, gas and sewage.

As you can tell, it is important to have a voice advocating for economic development, especially in the Wabash Valley. It is how development sites such as Vermillion Rise Mega Park will grow and provide substantial new jobs and industry to our community. If you are interested in learning more about our local marketing group, visit www.acceleratewestcentral.com.

Heather (Penney) Strohm is the regional director for Indiana State University’s Indiana Small Business Development Center.

1
Text Only | Photo Reprints
Business
Latest News
TribStar.com Poll
AP Video
Raw: What's Inside a Commercial Jet Wheel Well Admirers Flock to Dole During Kansas Homecoming Raw: Erupting Volcanoes in Guatemala and Peru SKorea Ferry Toll Hits 156, Search Gets Tougher Video Shows Possible Syrian Gas Attack Raw: Cattle Truck Overturns in Texas U.S. Paratroopers in Poland, Amid Ukraine Crisis Cubs Superfans Celebrate Wrigley's 100th Raw: Leopard Bites Man in India Alibaba IPO Could Be Largest Ever for Tech Firm FBI Joining Probe of Suburban NY 'Swatting' Call Motels Near Disney Fighting Homeless Problem S.C. Man Apologizes for Naked Walk in Wal-Mart US Reviews Clemency for Certain Inmates Raw: Violence Erupts in Rio Near Olympic Venue Raw: Obama Arrives in Japan for State Visit Raw: Deadly Bombing in Egypt Michigan Man Sees Thanks to 'bionic Eye' Air Force: $4.2B Saved From Grounding A-10s Raw: Anti-Obama Activists Fight Manila Police
NDN Video
BASE Jumpers Set World Record Raw: Obama Plays Soccer With Japanese Robot Michael Strahan's First Day on "GMA" Clerk catches on fire after man throws Molotov Cocktail into Brooklyn store Amazon's Deal With HBO Leapfrogs Streaming Rivals Stephen Colbert Tells David Letterman His Plan for 'Late Show' Georgetown police officer filmed tripping students Viral: It's Not Pitbull - It's Amy Poehler! Recycling Highlights for Earth Day Lupita Nyong'o Named People's 'Most Beautiful' Peeps Launched into Outer Space NYPD's Twitter Request For Photos Backfires New HBO Go Commercials Capture Awkward Family TV Watching Raw: Leopard Bites Man in India Rise of the Milkbots Jenna Dewan-Tatum Strips Down TRENDING: Brian Williams Raps 'Gin and Juice' on ‘Tonight Show’ Middle School heroes rescue students from burning bus WHOPPER OF FISHING STORY: Florida man catches massive Mako shark Maks Chmerkovskiy's "DWTS" Meltdown
Parade
Magazine

Click HERE to read all your Parade favorites including Hollywood Wire, Celebrity interviews and photo galleries, Food recipes and cooking tips, Games and lots more.
  • -

     

    March 12, 2010

activity