News From Terre Haute, Indiana


December 1, 2013

Terre Haute Red Lobster remodels

TERRE HAUTE — Red Lobster has completed the remodeling of its Terre Haute restaurant at 3407 S. U.S. 41, in a style inspired by the New England coast. The restaurant remodel is part of Red Lobster’s broader brand refresh. This includes its “Sea Food Differently” campaign featuring the real people of Red Lobster, the introduction of wood-fire grills in the restaurants, the expansion of its fresh fish menu and the largest menu transformation in the brand’s history.

“We’re committed to bringing the Terre Haute community an updated dining experience with an atmosphere inspired by the seaside,” said Kara Ramirez, Red Lobster’s senior vice president of Operations in Orlando, Fla. “We take our guests’ feedback to heart when it comes to our ambiance and menu. We aim to provide guests what they tell us they’re looking for …  .”

The new restaurant design was developed by an internal team of architects and designers and was selected after a rigorous, multi-year process that included guest focus groups, surveys and market testing.

The exterior features a stone tower, similar to the architecture used throughout New England, ship lanterns to welcome guests in after dark, and Adirondack-style chairs to encourage guest conversation and mingling outside.

The interior features expanded seating for large parties, LED lighting, additional energy-saving upgrades and nautical décor such as signal flags and seaside-inspired artwork. The restaurant donated its furnishings from the remodeling to the Habitat for Humanity ReStore, which sell items to the general public to raise funds for constructing homes for families in need. This is part of a larger partnership between Red Lobster’s parent company, Darden Restaurants, and Habitat for Humanity International.


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