News From Terre Haute, Indiana

August 15, 2012

Kroger carrying new line of medical ID bracelets, pendants


News Release

TERRE HAUTE — Kroger pharmacy counters in Terre Haute have begun featuring new medical alert jewelry.

Many children, teens and adults with chronic medical conditions like diabetes or asthma or severe allergies need to wear some kind of medical ID jewelry (bracelet or pendant) to alert caregivers to their condition in case of emergency. But many refuse to wear the old-style, clunky, ugly, stigmatizing medical ID bracelet. Now there are alternatives.

Medical ID Marketplace has introduced a series of designs in inexpensive, bright, colorful rubber, mesh, crystal, bead, rope and leather. The company also offers some more traditional styles, as well as pendant and “dog tag” jewelry options.

Most pieces of Medical ID Marketplace medical ID jewelry carry the Medical Alert symbol and can be customized at no additional charge with engraved information about the medical condition of the wearer. Medical ID jewelry is recommended for anyone who suffers from a range of conditions, such as diabetes, asthma, blood disorders, heart disease, and severe drug, food or insect allergies — in case he or she requires emergency medical care and is incapacitated and unable to explain his condition.

Medical ID Marketplace also offers an additional option on some medical alert jewelry called TextID. The wearer of a medical alert bracelet or pendant can pay an annual fee to have a complete medical profile stored in a secure online account. Each account receives a PIN number. The number can be engraved on the jewelry item, along with the phone number 51020. An emergency medical technician can access the phone number, text in the PIN number and obtain the individual’s medical record, including medications and up to 10 phone numbers of emergency contacts.

Medical ID Marketplace also offers “write-on” Medibands. Medibands are food-grade silicone bands with a white space on the inside which the wearer can use to provide additional medical information. For example, the bracelet may simply say “Allergy” on the outside, but the wearer can write “no peanuts” on the inside — or an emergency contact number could be added. The wearer uses a permanent marker or ballpoint pen to write on the inside of the bracelet and then puts the bracelet in boiling water (that has been taken off the burner) for 30 seconds to make the written notes permanent.

Medical ID Marketplace has partnered with Ronald McDonald House Charities, the Juvenile Diabetes Research Foundation, the Make-A-Wish Foundation and other nonprofits. Corporate customers include The Coca Cola Co. and The McDonald’s Corp.

The display can be seen and brochures obtained at Kroger stores in Terre Haute and at other Kroger stores throughout Indiana. The jewelry also can be ordered online at www.medical-bracelet.com, or by calling 1-866-805-1951.