News From Terre Haute, Indiana


January 15, 2009

Art-marketing guru to teach artists how to promote work

TERRE HAUTE — At the invitation of the Swope Art Museum in Terre Haute, art-marketing guru Alyson B. Stanfield, founder of, is coming to the Wabash Valley to help teach artists how to promote their work in this economy.

The event titled “I’d Rather be in the Studio: A No-Excuses Art-Marketing Workshop” runs 9:30 a.m. to 3:30 p.m. April 4 in the Swope.

Stanfield recently was interviewed by Swope Director Brian Lee Whisenhunt:

W: Alyson, why should artists attend your workshop in April?

S: Artists should come if they want to sell more art, if they want recognition, and if they want to learn how to promote themselves in this economy. They should come if they don’t like promoting their art and need a hefty dose of motivation (along with the practical tools to get them going).

W: What kind of artists will benefit from the workshop?

S: All kinds of artists! What I teach is applicable to sculptors, painters, photographers, jewelers, ceramic artists, fiber artists … I really could go on and on. I’ve even had musicians, writers and storytellers at my workshops and they told me they got a lot out of it, although the language I used is aimed at visual artists.

W: So what will those who attend learn?

S: My approach to art marketing is all about building relationships —not only because that’s what works, but also because it’s more comfortable for most artists than if I came in and taught them sales strategies like they were used-car dealers. I’m going to spend some time talking about writing an artist statement, not because it’s fun, but because artists have to be able to articulate what their art is about before they can promote it to anyone.They’ll use their statements in almost every aspect of self-promotion.

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